White 12 in. x 24 in.Laminated Melamine Shelves

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Dior Addict 2 by Christian Dior for Women – 2 Pc Gift Set 1.7oz EDT Spray, 1.7oz Shimmering Perfumed Body Moisturizer

This feminine fresh scent smells like pineapple, watermelon, grenadine, lily of the valley, sandalwood, white musk, orange, bergamot, freesia, grapefruit and cedarwood…. MORE INFO

Price: $100.00 $80.99

Dior Addict by Christian Dior for Women – 3 Pc Gift Set 1.7oz EDP Spray, 5ml Refillable Purse Spray, Cosmetic Bag

A rich sensual oriental floral. It contains notes of mandarin leaves, mulberry flowers, night queen flower, Bulgarian rose, orange flower, Bourbon vanilla, sandalwood and Tonka bean…. MORE INFO

Price: $108.00 $84.99

DKNY Very Delicious by Donna Karan for Women – 6 Pc Gift Set Be Delicious & DKNY Delicious Night: 1oz EDP Spray, 1.7oz Body Lotion, 15ml Lip Gloss

… MORE INFO

Price: $78.00 $42.99

Dolce & Gabbana by Dolce & Gabbana for Women – 3 Pc Gift Set 1.7oz EDT Splash, 0.28oz Talc, 1.7oz Body Milk

… MORE INFO

Price: $70.00 $67.99

Dolce & Gabbana by Dolce & Gabbana for Women – 3 Pc Gift Set 1.7oz EDT Spray, 8.4oz Sensual Softness Body Milk, 4.5ml EDT Splash

… MORE INFO

Price: $105.00 $78.99

Duende by J.Del Pozo for Women – 3 Pc Gift Set 3.4oz EDT Spray, 5oz Moisturizing Body Lotion, 4.5 ml EDT Splash

This floral was launched in 1992. It contains notes of lime, linden blossom, melon, citruses, mandarin orange, bergamot, mimosa, jasmine, ylang-ylang, sandalwood, caraway and cedar…. MORE INFO

Price: $68.00 $25.99

Ed Hardy Love & Luck by Christian Audigier for Women – 4 Pc Gift Set 3.4oz EDP Spray, 3oz Body Lotion, 3oz Bath & Shower Gel, 7.5ml Mini EDP Spray

A gourmet fruity floral with bergamot, jasmine, orange, plum, nectarine, sandalwood, patchouli, and black currant. 3.00… MORE INFO

Price: $75.00 $69.99

Elizabeth Arden by Elizabeth Arden for Women – 17 Pc Gift Set 2 Color Palettes 6 Eyeshadows 5.6gm, Cheekcolor 2.3gm, 2 Exceptional Lipsticks 4gm, 1 Elizabeth Arden Lip Pencil 1.4gm, 2 Elizabeth Arden Eye Pencil 1.4gm, 2 Lipgloss Wands 4ml, 1 Loose Sh

2 Color Palettes 6 Eyeshadows 5.6gm, Cheekcolor 2.3gm, 2 Exceptional Lipsticks 4gm, 1 Elizabeth Arden Lip Pencil 1.4gm, 2 Elizabeth Arden Eye Pencil 1.4gm, 2 Lipgloss Wands 4ml, 1 Loose Sh… MORE INFO

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Starfish is a strategic branding and marketing firm born of a desire to help clients create desirable brands and rewarding brand experiences. Because consumers form conscious and subconscious impressions of a brand through each and every brand interaction, Starfish designs and executes programs built to ensure that every consumer touchpoint is a full and intuitively satisfying expression of the brand. We call this approach In-Sync Branding.

• Category Analysis
• Brand Positioning
• Brand Idea
• Brand Values
• Brand Value Proposition
• Brand Architecture
• Brand Launch and Evolution Strategies
• Brand Research and Measurement

We’re dedicated to helping clients develop, deliver and maintain world class, in-sync brand experiences by providing a compete set of services from front-end brand idea development to marketing communications strategy, creative development and implementation.
And on the back-end, because we’re discipline agnostic, we won’t drive the project towards any pre-determined solution.

So whether it’s creating a brand from scratch, re-energizing an existing brand, or finding new paths for growth, our team of marketing experts can help devise powerful brand solutions across many scenarios.

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Dunhill Pursuit by Alfred Dunhill for Men – 2 Pc Gift Set 2.5oz EDT Spray, 2.5oz After Shave Lotion

This is an oriental scent with notes of cedar, sandlewood, musk, amber, pineapple, green and orange leaves…. MORE INFO

Price: $70.50 $32.99

Eau De Grey Flannel by Geoffrey Beene for Men – 2 Pc Gift Set 4.2oz edt spray, 4.2oz after shave

Introduced by Geoffrey Beene in 1996 EAU DE GREY FLANNEL is a refreshing woody mossy fragrance. This Perfume has a blend of spicy greens with citrus and base notes of sandalwood vetiver and musk. It is … MORE INFO

Price: $24.00 $19.99

Echo by Zino Davidoff for Men – 2 Pc Gift Set 3.4oz edt natural spray, 2.5oz shower gel

Echo is an electrifying blend of rich spices, cardamon, cedarwood, green leaves and soothing woods…. MORE INFO

Price: $59.00 $30.99

Echo by Zino Davidoff for Men – 4 pc Gift Set 3.4oz edt Spray, 1.7oz shower gel, 1.7 after shave balm with Echo Toilet bag.

Echo is an electrifying blend of rich spices, cardamon, cedarwood, green leaves and soothing woods…. MORE INFO

Price: $52.00 $42.99

Ecko by Marc Ecko for Men – 2 Pc Gift Set 3.4oz EDT Spray, 2.6oz Deodorant Stick

… MORE INFO

Price: $65.00 $45.99

Ed Hardy by Christian Audigier for Men – 4 Pc Gift Set 3.4oz EDT Spray, 3oz Shower Gel, 2.75oz Alchohol Free Deodorant, 7.5ml EDT Spray

Representing the tiger tatoo, opening like a mint julep cocktail… MORE INFO

Price: $75.00 $58.99

Ed Hardy by Christian Audigier for Men – 4 Pc Gift Set 3.4oz EDT Spray, 3oz Shower Gel, 7.5ml EDT Spray, Ed Hardy Key Chain

Representing the tiger tatoo, opening like a mint julep cocktail… MORE INFO

Price: $75.00 $58.99

Ed Hardy Love & Luck by Christian Audigier for Men – 4 Pc Gift Set 3.4oz EDT Spray, 3oz Hair & Body Wash, 2.75oz Alcohol Free Deodorant Stick, 7.5ml Mini EDT Spray

Inspired by the nightlife of Toyko, this oriental scent has notes of citrus, sage, violet, musk, cedar, vetiver and cardamon…. MORE INFO

Price: $75.00 $62.99

Ed Hardy Love & Luck by Christian Audigier for Men – 5 Pc Gift Set 3.4oz EDT Spray, 3oz Hair & Body Wash, 2.75oz Alcohol Free Deodorant Stick, 7.5ml Mini EDT Spray, Color Bracelet with Charm

Inspired by the nightlife of Toyko, this oriental scent has notes of citrus, sage, violet, musk, cedar, vetiver and cardamon…. MORE INFO

Price: $75.00 $61.99

Emporio Armani (Day) by Giorgio Armani for Men – 2 pc Gift Set 3.4 oz EDT Spray and Belt

Introduced by Giorgio Armani in 1998 EMPORIO ARMANI is a sharp woody mossy fragrance. This Perfume has a blend of spices vetiver and low undertones of aromatic woods and musk. It is recommended for daytime wear…. MORE INFO

Price: $74.00 $63.99

Emporio Armani (Night) by Giorgio Armani for Men – 2 pc Gift Set 3.4 oz EDT Spray and Belt

Introduced by Giorgio Armani in 1998 EMPORIO ARMANI is a sharp woody mossy fragrance. This Perfume has a blend of spices vetiver and low undertones of aromatic woods and musk. It is recommended for Night Wear…. MORE INFO

Price: $72.00 $59.99

Emporio Armani by Giorgio Armani for Men – 3 pc Gift Set 3.4 oz EDT Spray, 1.7 oz After Shave Balm and 1.7 oz Toning All Over Shampoo

… MORE INFO

Price: $60.00 $48.99

Endless by Ocean Pacific for Men – 4 Pc Gift Set 2.5oz Cologne Spray, 3.4oz After Shave Splash, 2.75oz Alcohol Free Deodorant Stick, 7.5ml Mini Cologne Spray

Endless Ocean Pacific is a citrus aromatic fragrance for men. It contains notes of bergamot, petit grain, lemon,lavender, jasmine, sage, amber, patchouli, musk, oakmoss and cedar… MORE INFO

Price: $65.00 $17.99

English Leather by Dana for Men – 2 Pc Gift Set 1.7oz Cologne Splash, 1.7oz After Shave

Introduced in the year 1949 by Dana English Leather is a sharp woodsy fragrance with notes of citrus wood moss and leather. It is recommended for casual wear…. MORE INFO

Price: $11.00 $8.99

English Leather by Dana for Men – 2 Pc Gift Set 1.7oz Cologne Spray, 1.7oz After Shave

Introduced in the year 1949 by Dana English Leather is a sharp woodsy fragrance with notes of citrus wood moss and leather. It is recommended for casual wear…. MORE INFO

Price: $12.00 $10.00

Escada by Escada for Men – 2 PC Gift Set 2.5oz edt spray, 5.1oz Bath and shower gel

Introduced by Escada in 1993 ESCADA is a sharp oriental woody fragrance. This Perfume has a blend of coconut peach orange flower sandalwood and musk. It is recommended for daytime wear…. MORE INFO

Price: $30.00 $25.27

Escada Magnetism by Escada for Men – 2 Pc Gift Set 3.4oz EDT Spray, 2.5oz After Shave

Introduced by Escada in the year 2004, Escada Magnetism is woodsy,spicy fragrance with a blend of shinus, saffron, cedarwood, sandalwood, leather, amber crystals, tolu, balsam and musk. It is recommended for anytime wear…. MORE INFO

Price: $40.00 $30.00

Escada Magnetism by Escada for Men – 2 Pc Gift Set 3.4oz EDT Spray, 6.8oz Shower Breeze

Introduced by Escada in the year 2004, Escada Magnetism is woodsy,spicy fragrance with a blend of shinus, saffron, cedarwood, sandalwood, leather, amber crystals, tolu, balsam and musk. It is recommended for anytime wear…. MORE INFO

Price: $40.00 $30.00

Escada Sentiment by Escada for Men – 2 pc Gift Set 3.4oz edt Spray, 3.4oz after shave

Introduced in the year 2002, by the design house of Escada. Escada Sentiment is a fresh sensual fragrance with a lush blend of jackfruit, green lime, juniper, spices and warm woods.It is recommended for evening wear…. MORE INFO

Price: $38.00 $31.99

Escada Sentiment by Escada for Men – 3 pc Gift Set 1.7 oz EDT Spray, 2.5oz hair and shower gel, 3.4oz after shave balm

Introduced in the year 2002, by the design house of Escada. Escada Sentiment is a fresh sensual fragrance with a lush blend of jackfruit, green lime, juniper, spices and warm woods.It is recommended for evening wear…. MORE INFO

Price: $28.00 $23.50

Escada Sentiment by Escada for Men – 3 Pc Gift Set 1.7oz EDT Spray, 3.4oz After Shave Balm, 3.4oz Hair and Body Shower Gel

Escada Sentiment is a fresh sensual fragrance with a lush blend of jackfruit, green lime, juniper, spices and warm woods…. MORE INFO

Price: $48.00 $27.50

Escada Sunset Heat by Escada for Men – 3 Pc Gift Set 1.6oz EDT Spray, 5oz Shower Gel, Toiletry Bag

This fragrance has notes of pomelo, lemon, starfruit, sea breeze, lavender, crushed leaves, pacific amber, driftwood, lime and musk…. MORE INFO

Price: $45.00 $27.99

Escape by Calvin Klein for Men – 2 pc Gift Set 3.4 oz EDT Spray and 3.4 oz After Shave Spray

Introduced by Calvin Klein in 1993 ESCAPE is a refreshing spicy lavender amber fragrance. This Perfume has a blend of mandarin apple plum peach rose and sandalwood. It is recommended for office wear…. MORE INFO

Price: $52.00 $43.50

Escape by Calvin Klein for Men – 3 pc Gift Set 1.7oz edt spray,1.7oz after shave balm,2.6oz deodarant stick

Introduced by Calvin Klein in 1993 ESCAPE is a refreshing spicy lavender amber fragrance. This Perfume has a blend of mandarin apple plum peach rose and sandalwood. It is recommended for office wear…. MORE INFO

Price: $40.00 $32.99

Essentials Of Style by Various Designers for Men – 5 Pc Gift Set Tommy – Tommy Hilfiger 7ml Col. Splash, Tuscany – Aramis 7ml EDT Splash, Aramis Life – Aramis 7ml EDT Splash, Aramis – Aramis 5ml EDT Splash, Pleasures – Estee Lauder 6ml Col. Spray

… MORE INFO

Price: $69.50 $35.99

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A Better Idea! advertising offers thousands of unique & creative promotional items for large and small businesses nationwide. Our promotional gifts and advertising ideas will put your name on top!

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The Promotional Products Advantage

Promotional items allow you to reach a large number of clients and leave an impression. We help you promote your business with promotional products that give you advertising exposure. It will keep your customers coming back! Plan your advertising promotion or trade show with an advertising idea your customer will value over the years. These logo items will keep your company logo in front of your customer for a long time.

Trade Show Items & Promotional Giveaways

Promotional products are a form of branding that allows you to convey an evocative point, and also build your company’s image in the recipient’s mind. Logo items like promotional products create recognition and create exposure for your business. Our Web Store for promotional products lets you browse our promotional items, trade show ideas, and business gifts and choose the promotional items that work for you. Let our promotional gifts put your business on top of the competition! Visit our web store of promotional items for your business and get your sales rolling!

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We offer thousands of unique & creative promotional items for large and small businesses nationwide. Creative promotional products from A Better Idea can offer your business unique benefits, without spending a small fortune on advertising… that’s because personalized promotional products like mouse-pads, golf items, and Lucite® embedments, are useful items that double as affordable advertising vehicles for your custom message. Create goodwill and recognition with these promotional productsoday!
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While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn’t as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps.

1. Send out the Web Crawlers
   Search engines use invisible “bots” or “spiders,” which are really programs or automated scripts, that browse (or “crawl”) the World Wide Web in a methodical, automated manner. Search engines use spidering as a means of providing up-to-date data. This type of technology is necessary because the rate at which people create new Internet documents greatly exceeds any manual indexing capacity. In fact, an estimated 20 billion web pages exist, and search engines have crawled about half of them.
2. Index the Pages
   After a spider crawls a web page, it makes a copy of it and adds it to its database. This process is known as indexing. With so many search queries submitted each minute, it is very important that search engines are steadfast in their index management so that they can search and sort billions of documents in fractions of a second.
3. Process Queries
   Search engines process hundreds of millions of search queries every day. When someone keys in a search term and clicks “Search,” the engine retrieves from its index all of the documents that match the query. It determines a match by finding the same terms or phrase entered into the search bar. Entering a multi-word phrase by itself can return literally millions of results, but entering that same phrase in quotes can greatly narrow the results, giving the user a more accurate listing of websites that relate to their particular search.
4. Rank Pages
   A very closely guarded mathematical equation, called an algorithm, is employed by each search engine to determine how to sort and rank search query results. This algorithm allows the engine to rank the most relevant web pages first, and the rest in descending order of importance to the user.

What You Can Do for Your Website: Avoid Speed Bumps & Walls

You may not know it, but you could be hindering or preventing your website from being crawled by search engine spiders. As spiders crawl the web, they rely on the architecture of hyperlinks to find new web pages and revisit those that may have changed. Complex links and deep site structures with little unique content may act as “speed bumps” in the process by slowing down the spiders. Even worse, data that cannot be accessed by web crawlers are really like “walls” in that they completely prevent your web pages from being ranked.

Beware of the Following “Speed Bumps”:

• URLs with 2+ dynamic parameters; i.e. http://www.url.com/page.php?id=4&CK=34rr&User=%Tom% (spiders may be reluctant to crawl complex URLs like this because they often result in errors with non-human visitors)
• Pages with more than 100 unique links to other pages on the site (spiders may not follow each one)
• Pages buried more than 3 clicks/links from the home page of a website (unless there are many other external links pointing to the site, spiders will often ignore deep pages)
• Pages requiring a “Session ID” or Cookie to enable navigation (spiders may not be able to retain these elements as a browser user can)
• Pages that are split into “frames” can hinder crawling and cause confusion about which pages to rank in the results.

Beware of the Following “Walls”:

• Pages accessible only via a select form and submit button
• Pages requiring a drop down menu (HTML attribute) to access them
• Documents accessible only via a search box
• Documents blocked purposefully (via a robot meta tag or robots.txt file)
• Pages requiring a login
• Pages that re-direct before showing content (search engines call this cloaking or bait-and-switch and may actually ban sites that use this tactic)

In order to avoid the above pitfalls and ensure that your website’s contents are fully crawlable, be sure to provide direct, HTML links to each page you want the search engine spiders to index. Remember to make every page of your site accessible from the home page, since the home page is usually the place spiders begin their crawl. It’s also a good idea to add a sitemap to your website in order to increase its navigation.

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