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	<title>New York City Guide : NYC Manhattan &#187; Brand Research and Measurement</title>
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		<title>New York Brand Strategy</title>
		<link>http://newyorkcityguides.net/reviews/new-york-brand-strategy</link>
		<comments>http://newyorkcityguides.net/reviews/new-york-brand-strategy#comments</comments>
		<pubDate>Fri, 11 Dec 2009 20:17:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[NYC Entertainment]]></category>
		<category><![CDATA[Brand Idea]]></category>
		<category><![CDATA[Brand Launch and Evolution Strategies]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Brand Research and Measurement]]></category>
		<category><![CDATA[Brand Value Proposition]]></category>
		<category><![CDATA[Brand Values]]></category>
		<category><![CDATA[New York Brand Strategy]]></category>
		<category><![CDATA[Starfish]]></category>
		<category><![CDATA[Starfish Co]]></category>
		<category><![CDATA[Starfish New York Agency]]></category>

		<guid isPermaLink="false">http://newyorkcityguides.net/?p=1884</guid>
		<description><![CDATA[We’re dedicated to helping clients develop, deliver and maintain world class, in-sync brand experiences by providing a compete set of services from front-end brand idea development to marketing communications strategy, creative development and implementation.
And on the back-end, because we’re discipline agnostic, we won’t drive the project towards any pre-determined solution. 

So whether it’s creating a brand from scratch, re-energizing an existing brand, or finding new paths for growth, our team of marketing experts can help devise powerful brand solutions across many scenarios. 
]]></description>
			<content:encoded><![CDATA[<p><a href="http://starfishco.com"><img class="size-full wp-image-1886 alignleft" title="starfishco-brand-design-nyc" src="http://newyorkcityguides.net/wp-content/uploads/2009/12/starfishco-brand-design-nyc.jpg" alt="starfishco-brand-design-nyc" width="190" height="110" /></a>Within every brand there&#8217;s a compelling idea. Our passion lies in uncovering these ideas and bringing them to life every time a customer engages with that brand.</p>
<p>Starfish is a <a href="http://starfishco.com/Pages/Services_strategy.html">strategic branding </a>and marketing firm born of a desire to help clients create desirable brands and rewarding brand experiences. Because consumers form conscious and subconscious impressions of a brand through each and every brand interaction, Starfish designs and executes programs built to ensure that every consumer touchpoint is a full and intuitively satisfying expression of the brand. We call this approach In-Sync Branding.</p>
<p>• Category Analysis<br />
• Brand Positioning<br />
• Brand Idea<br />
• Brand Values<br />
• Brand Value Proposition<br />
• Brand Architecture<br />
• Brand Launch and Evolution Strategies<br />
• Brand Research and Measurement</p>
<p>We’re dedicated to helping clients develop, deliver and maintain world class, in-sync brand experiences by providing a compete set of services from front-end brand idea development to marketing communications strategy, creative development and implementation.<br />
And on the back-end, because we’re discipline agnostic, we won’t drive the project towards any pre-determined solution.</p>
<p>So whether it’s creating a brand from scratch, re-energizing an existing brand, or finding new paths for growth, our team of marketing experts can help devise powerful brand solutions across many scenarios.</p>
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