Google Penguin Algorithm Changes

Just when your website rankings are booming, and traffic is flowing to your website, that’s when Google Penguin decides to jump out of nowhere with one of their algorithm updates. Then suddenly, you find yourself back to square one. Don’t worry, you’re not alone. This past April, Google Penguin decided to launch an algorithm update and it ransacked an enormous amount of websites.

There are several website owners still trying to get back on their feet as they desperately try to flee the ranking penalty.  If you’re still trying to recover, the following are a few helpful tips to get your website back on track.

Figure out the Problem

The first thing you will need to do is figure out why your website rankings fell in the first place. If your traffic and site rankings fell during the month of April, 2012, there is a strong possibility that it’s due to the Google Penguin update.  The next step is to make sure you separate your traffic data for Google organic search traffic. You will then perform an inbound link profile analysis to confirm this is what’s causing the problem.

The reason why you need to do this step is because Penguin analyzes the inbound link profiles of every website on the web. They basically conduct a search for links that seem irrelevant. One of the main signals for an irrelevant (or unnatural) link is found within the anchor text of that particular link. If a large percentage of your inbound link profile has non-branded identical anchor text, you can rest assured that Google will flag every one of your links as being irrelevant.

As a result, you have a full devaluation of every link that contains that anchor text in your inbound link profile. This results in a quick slide in rankings for every keyword with a ‘high exact match’ anchor text ratio.  Many people wonder what the threshold for this type of ratio is, but there is no clear answer. This is because Google’s algorithm adapts from niche-to-niche.

It is highly recommended that no more than 2 percent of your total inbound links have the anchor text for your primary keywords. Plus, no more than 20 percent of your inbound link profile should have exact match keyword anchors.

Detect the Bad Links

The next step is to identify whether or not your website is over optimized. To figure this out, you must gather up a listing of your website’s inbound links. Then do an anchor text report on your domain. You can use a variety of tools, such as Open Site Explorer or Majestic SEO. Then export the results in a CSV file. Once you open the file, start deleting every column except the Total Back Links and Anchor Text columns.

Then create a new column and label it ‘Percent of Total’. This will compute the amount of anchor text in your entire link profile. Then you’re going to highlight the anchor text that has more than a 2 percent ratio.  You will notice that the links that have these anchors are more than likely the ones that are lowering your rankings.

The next step is to verify your website’s Google rankings for those particular keywords. You will be able to determine whether or not you’ve been affected by Penguin if you are unable to find your website in the top 50.

The Penguin Recovery Process

If you’re website is heavily over optimized, you will have to work a little harder to recover from Penguin.  In order to accomplish this tedious process, you will need to delete and dilute. You have to find the links that are pulling your rankings down and delete them. Then replace your inbound link profile with relevant links. The next step is to separate the bad links from the ones that are good.

To perform this step, you must separate every link that has the anchor text that you highlighted. Then export your link results as a CSV file. Open the file and highlight anything with an MozRank or ACRank* of 2 or less. All the highlighted links are the ones you will need to remove.

*ACRank stands for A-Citation-Rank. It is a very simple measure of how important a particular page is by assigning a number from 0 (lowest) to 15 (highest) depending on the number of unique referring external root domains. Therefore in order for a page or link to have ACRank of 1 or higher it needs to have at least one external backlink. Below you can see the ACRank distribution table showing the minimum number of referring domains for each ACRank level:

Perform a Link Removal Campaign

The next step is to get rid of the bad links that have been pulling your rankings down. Simply contact the website owners for removal of your links. You can find the site owner’s contact information on their ‘contact us’ page. This may be sort of a long and tedious process, depending on how many bad links you have generated. Some site owners will remove your link right away, while others may not take them down. The key here is to get as many of the bad links removed as possible.

Launch a New Link-Building Campaign

Once you have submitted all of your link removal requests, the next step is to start a new link-building campaign.  This time, make sure all of your links are relevant (or natural) links according to Penguin’s guidelines. Your inbound link profile must contain many social signals, such as Facebook ‘likes’, social bookmarks, Tweets, etc.).  You must have high domain diversity and high link diversity, such as press releases, blog comments, quality content, etc. You should also have the following:

• Naked URLS like: www.unrealstudio.com, unrealstudio.com
• Branded anchors, such as: UnReal Web Marketing
• Universal anchors, such as:  visit us at, here, click here, etc.
• Hybrid-branded anchors: SEO news at UnReal Web Marketing

Relevant Content is Still King

It’s important that you have excellent onsite web content. It is also important to have a great offsite link-building strategy such as the following:

• Create relevant content and submit them on quality article directories and niche-related blogs.
• Contact bloggers from niche-related sites and offer to create blog posts. Make sure there is a link back to your website, of course.
• Create YouTube videos Post helpful comments on relevant blog sites.
• Create press releases about your company and distribute them to high-ranking PR sites like PRWeb.

There are an assortment of ways to gain new inbound links to your website. The key to success online is to have relevant (natural) links and relevant content. Hopefully, this article has shed more light on how to recover from the Google Penguin update.

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David Montalvo is the CEO of UnReal Web Marketing LLC. He has achieved over 2.5 million top 10 positions for Fortune 500 companies since 1997.

UnReal Web Marketing is an Internet firm specializing in Web Design, SEO, PPC, E-commerce and Web Analytics. The diverse talent at UnReal Web Marketing has over 50 years of combined experience in web marketing and web design, and has been instrumental in creating and optimizing more than 1,350 websites generating close to $82 million in sales for small to mid-sized companies throughout the United States.

Trend #1 – Typography Design

Typography plays an integral role in web design. In fact, it is considered the foundation of a website. In 2013, there will be a variety of new fonts available for web designers to choose from. The days of replacing text with images is becoming outdated as web designers enhance a website’s appearance with typography.

Trend #2 – Responsive Web Design

Gone are the days when a website was designed to fulfill the needs of desktop users. Today, if your website isn’t catering to mobile users, you’re missing out big time. Imagine what it would be like if you had to have a separate website designed for desktop users, mobile users and iPad/Tablet users?  It would cost you a fortune. Responsive design eliminates the need to have a separate websites for each device.  With responsive design, a website works flawlessly on all devices.

The same design elements should apply for social media buttons and shopping carts. This allows a web user to scroll freely throughout a website.

Trend #3 – Branding will Take a Back Seat

Web designers will be focusing more on designing a person’s brand rather than designing a website that pertains to the latest web design trends. In other words, web designers will choose design elements that will enhance a brand or compliment the beauty of a logo design.

Trend #4 – Scroll Vertically

Today, many websites are designed to scroll vertically and horizontally. In 2013, you will find many websites that will be optimized to scroll vertically. Websites that scroll vertically are more user-friendly and efficient for mobile users. When a person scrolls down a web page, the header menu should scroll in a downward position, so the user doesn’t have to move up to view the menu again.

Trend #5 – Larger Buttons

Tap & touch is becoming the new norm. Larger size buttons will not only used to beautify a website, it will become a necessity. Larger buttons also make it easier for people to touch and tap on a website. Also, larger buttons will require more captivating graphics. Web designers will have to put their creative thinking caps on when it comes to designing images with fast loading times.

Trend #6 – Parallax Scrolling Effects

At one time, parallax scrolling was designed specifically for the video game industry. Today, this has all changed. This design feature will allow web designers to control the depth of design objects on a website.

The above web design trends are only a handful of trends that will take center stage in the upcoming year. As the Internet evolves, there will be numerous new trends developing. It will be very interesting to see how these trends will change the way we utilize the web.

By David Montalvo

David Montalvo is the CEO of UnReal Web Marketing LLC. He has achieved over 2.5 million top 10 positions for Fortune 500 companies since 1997.

UnReal Web Marketing is an Internet firm specializing in Web Design, SEO, PPC, E-commerce and Web Analytics. The diverse talent at UnReal Web Marketing has over 50 years of combined experience in web marketing and web design, and has been instrumental in creating and optimizing more than 1,350 websites generating close to $82 million in sales for small to mid-sized companies throughout the United States.

Google Penguin

Over the past few months, several businesses have been forced to completely reevaluate their website marketing strategy. Some companies have been fortunate to recover while others are still struggling to regain their ranking status. Many people have invested a lot of time and energy in ‘fixing’ their websites to Google’s standards. However, it requires more than simply re-writing duplicate web content, according to web expert, David Montalvo, CEO of UnReal Web Marketing LLC.

“You must be able to produce content that’s fresh…content that adds value to your website. Your website’s links must be relevant and linked to high-quality websites. This is the only way businesses will survive in today’s online world.” says Montalvo.

The days of getting away with posting duplicate content or content filled with bad links has come to an end. Companies that will succeed within the search engines are the ones who utilize Google’s latest content requirements.

You must be able to produce content that’s fresh…content that adds value to your website. Your website’s links must be relevant and linked to high-quality websites. This is the only way businesses will survive in today’s online world

Montalvo’s Long Island SEO and Internet firm is now offering people who were hit by the Google Penguin Update Search Engine Optimization tips. He sheds light on how to detect bad links and how to optimize your website according to Google’s guidelines. He also shares the ins and outs of launching an effective link-building campaign to combat against the big hit.

Thanks to UnReal Web Marketing services,  more and more businesses are able to recover and succeed online.

About Unreal Web Marketing LLC

UnReal Web Marketing is a Long Island SEO and Internet firm specializing in Web Design, SEO, PPC, E-commerce and Web Analytics. The diverse talent at UnReal Web Marketing has over 50 years of combined experience in web marketing and web design, and has been instrumental in creating and optimizing more than 1,350 websites. This thriving company has generated close to $82 million in sales for small to mid-sized companies throughout the United States.

David Montalvo, the CEO of UnReal Web Marketing LLC, has achieved over 2.5 million top 10 positions for Fortune 500 companies since 1997. To find out more information about UnReal Web Marketing, visit them online at: UnRealStudio.com.

Contact Information

UnReal Web Marketing LLC 414 Main Street – Suite 203 Port Jefferson, NY 11777

Email: info(at)unrealstudio(dot)com Phone: 1-877-897-6940 Fax: 775-261-0944

Advertising Age’s highly responsive  list includes Fortune 500 company executives as well as top-level personnel at  up-and-coming firms. Their readership has a keen interest in seeing beyond the  marketing horizon to discover tomorrow’s innovations in advertising, marketing  and media.

Elena  Balint, Director of Audience Development for Advertising Age, expanded on the  company’s choice of Reach Marketing. “Our business is evolving as rapidly  as the industry changes, and a critical part of our growth model is forming  partnerships with innovative companies that can help us optimize our value to  the community.”

Greg  Grdodian, Partner at Reach Marketing, was enthusiastic about working with the  prestigious brand. “Advertising Age  is synonymous with creativity and innovation, which makes them a perfect  partner.”
For more information on the Advertising Age or Creativity Magazine  Subscribers Business Mailing Lists, contact Gerard Petrocelli at 845.201.5319  or at gerard.petrocelli@reachmarketing.com.

Advertising Age Magazine Subscribers Business Mailing List

Creativity Magazine Subscribers Business Mailing List

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About  Reach Marketing

Reach  Marketing ( http://www.reachmarketing.com ) is an integrated  marketing solutions company that enables marketers to reach their target  audience and achieve maximum marketing results by leveraging their  multi-channel data assets and innovative technology into a unified marketing  strategy.

*All  lists managed by Reach Marketing include the ReachVerify© process, which  includes reputation management optimization, E-COA, and address hygiene  procedures, resulting in guaranteed delivery into the email box at no  additional cost.

Advertising Age’s highly responsive  list includes Fortune 500 company executives as well as top-level personnel at  up-and-coming firms. Their readership has a keen interest in seeing beyond the  marketing horizon to discover tomorrow’s innovations in advertising, marketing  and media.

Elena  Balint, Director of Audience Development for Advertising Age, expanded on the  company’s choice of Reach Marketing. “Our business is evolving as rapidly  as the industry changes, and a critical part of our growth model is forming  partnerships with innovative companies that can help us optimize our value to  the community.”

Greg  Grdodian, Partner at Reach Marketing, was enthusiastic about working with the  prestigious brand. “Advertising Age  is synonymous with creativity and innovation, which makes them a perfect  partner.”
For more information on the Advertising Age or Creativity Magazine  Subscribers Business Mailing Lists, contact Gerard Petrocelli at 845.201.5319  or at gerard.petrocelli@reachmarketing.com.

Advertising Age Magazine Subscribers Business Mailing List

Creativity Magazine Subscribers Business Mailing List

Advertising Age Group Masterfile Postal and Email List

About  Reach Marketing

Reach  Marketing ( http://www.reachmarketing.com ) is an integrated  marketing solutions company that enables marketers to reach their target  audience and achieve maximum marketing results by leveraging their  multi-channel data assets and innovative technology into a unified marketing  strategy.

*All  lists managed by Reach Marketing include the ReachVerify© process, which  includes reputation management optimization, E-COA, and address hygiene  procedures, resulting in guaranteed delivery into the email box at no  additional cost.

Contacts

The key is to make sure that you hire a qualified property tax grievance company that will focus on YOUR home’s case.  Like any profession, some firm’s are better and more attentive to their clients than others.  Some tips to help you when looking for a property tax representative on Long Island, include:

1.    Licensed: Make sure the property tax grievance company is licensed!  There are many companies and individuals out there practicing without a license.  While having a license alone does not mean the company or individual is great at what they do, it does mean that they must meet certain standards.

2.    Appraiser: Make sure the company has a licensed appraiser on staff! In court the burden of proof is on the representative to PROVE that their clients’ home is over-assessed, and yet, I cannot begin to tell you how many tax grievance services out there do not even bother to work up an appraisal for their cases.  What ends up happening is one of two things, either the rep loses the case completely, or settles for far less of a reduction than the client is due.

3.    Attention: Make sure the company you choose will give you individual attention!  Remember most tax grievance cases will go to New York State Supreme Court and will be heard individually just like any other court case.  Don’t hire a company that is so big that you fall through the cracks or are forced to settle for less of a reduction than you deserve.

4.    No upfront fees: Reputable property tax grievance firms do not charge any upfront fees whatsoever.  Also, be sure to choose a firm that works on a contingency basis, it is in their best interest to get you the maximum property tax reduction legally possible.

Bottom Line: These are but a few of the things to keep in mind when you are looking for a property tax grievance company.   The friendly staff at The Heller & Clausen Tax Grievance Group are available during the week, year round from 9-5 to answer any questions you may have if you are considering filing for a reduction. APPLY for a Suffolk County or Nassau County Property Tax Grievance Now or call 631-782-3177.

Grieve Our Taxes

Let’s discuss the standard policy deductible. Normal options for policy deductibles are $500, $1000, $2500, and sometimes $5000 when we are speaking about homes valued under $1 million in reconstruction value. Every deductible offers a percentage discount off the base premium of your insurance policy. These percentages are filed with the New York State Department of Financial Services and are approved when insurance companies file their rates with the state. This is important because deductible options between different carriers can range significantly.

Let’s look at the difference in premium and risk between a $500 deductible and a $2500 deductible. The increase in risk to you is $2000 ($2500-$500=$2000). If we were to increase our policy deductible from $500 to $2500 the premium savings would approach 30%. If your policy was $2500/yr you could be looking at a savings of as much as $750/yr. That would mean that after just 2.7 years you would be ahead of the game in premium savings! ($750 x 2.7=$2025) You still need have peace of mind when purchasing insurance, so if your risk appetite or current financial position will not allow for a $2500 hit then maybe it’s not the best option for you.

How likely are you to put a claim in for $600? Clients call me all the time wanting to file a claim for small amounts. “My screen door blew off” or “Johnny dropped his toy truck on the ceramic tile”. I highly advise against this, especially if it’s close to your deductible, because if you have a few small claims you’re very likely to be dropped by the insurance company. Finding new insurance after a few small claims can be a nightmare and cost thousands of extra dollars. The insurance company’s motto is “Frequency leads to Severity” and they like to stick to that philosophy.

So we now know that many factors go into choosing the best deductible for your situation including; risk appetite, financial position, and premium. My personal opinion is to pay the insurance company the least amount of money, fix the screen door when damaged, and save the insurance for catastrophic events like fire, hurricanes, and pipe bursts.

Coastal Insurance

Michelle Roth
VP of Audience Development Services
Reach Marketing

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —  Reach Partner Greg Grdodian is proud to announce the hiring of another professional to its team of respected industry leaders with the addition of Michelle Roth as Vice President of Audience Development Services.

With 22 years of direct marketing, customer acquisition and customer retention experience, Michelle comes to Reach after 16 years with Crain Communications, where she was the Corporate Audience Development Director of Operations. At Crain, Michelle managed a team of 17 audience development specialists, overseeing all their audience marketing efforts, the department’s budgets and all in-house database operations.

Her experience with Crain encompassed consumer publishing space and business-to-business interactions. Prior to her work with Crain, she worked with Time, Inc., BNP Media and BPA Worldwide. She has served on BPA’s and ABM’s Audience Development Advisory Boards for many years and has a wide network of contacts.

With expertise in multiple industries including automotive, healthcare, insurance, finance, human resources, manufacturing and regional city business, Michelle brings a wealth of industry knowledge to Reach. Her extensive skill set includes audience acquisition and retention, customer engagement, email marketing, database marketing and strategic business planning.

Having worked with Michelle previously, Greg Grdodian was especially enthusiastic about bringing her onto the Reach Marketing team. “Michelle combines keen intellectual insight, years of business acumen and an amazing instinct for what B2B publishers really need in one dynamic package. With her on board, we plan to expand our audience development consulting services. She’s also a great communicator, one of the best at putting people at their ease when talking with her. That’s a tremendous asset for anyone involved in audience development.” He added, “She’s fantastic, and we couldn’t have made a better choice.”

Wayne Roberts, President of Reach Marketing, also noted that he is “thrilled that our customers will be able to benefit from Michelle’s outstanding knowledge and marketing experience. With her client-oriented view, years of experience and innate expertise at defining clients’ needs, Michelle Roth promises to be an asset for us and a boon for our customers.”

For more information about Reach or its personnel, please contact Greg Grdodian at 855.867.3224 or at Greg.Grdodian@reachmarketing.com.

A leading provider of training solution services for engineers and other professionals, EPIC offers condensed, in-depth courses designed to give industry leaders ongoing education across a spectrum of specialized subjects. The company offers webinars, on-site seminars and online courses tailored for engineers. EPIC’s extensive list of programs includes seminars on special topics in structural engineering, power systems, construction and design, environmental regulations, biotechnology and risk assessment. Epic also features an expanded catalog of online coursework in topics ranging from writing and editing to civil engineering. The professionals who enroll in these courses are driven not only by success within their industries, but also by a passion for learning.

Ash Chugh, Senior Vice President of EPIC said, “We have chosen Reach Marketing because they have presented innovative ideas and offered us customized solutions that will accelerate the growth of our business.”

Greg Grdodian, Partner at Reach Marketing, said, “EPIC is a global leader in seminar education and we’re excited that the company has selected Reach Marketing as its integrated marketing solutions provider.

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For further information on the EPIC MUltichannel Mailing Lists or Reach Marketing’s list management services, contact Geffrey Gardner at 845.201.5331 or geffrey.gardner@reachmarketing.com.

About Reach Marketing

Reach Marketing ( http://www.reachmarketing.com ) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy.

*All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost.